340 meters per second

Trust only movement. Life happens at the level of events, not of words. Trust movement.

&mdash Alfred Adler (1870-1937)

Tuesday, August 28, 2007

This shit is bananas.

Criticizing hypersexual commercials for fashion and/or beauty products seems both quaint and quixotic: the entire marketing endeavour is premised on titillation and endorphin production by proxy... but come on.

Really, Gwen? Really?

"I Want You All Over Me" &mdash indeed.


  • At 10:59 p.m., Blogger Pacanukeha said…

    I'm not getting it. Perhaps I am over-exposed? What is particularly lascivious about those pics? The posing and composition don't look too bad. I mean, sure, some blonde Marilyn look-alike, but it's perfume.
    Is there some subtle or not so subtle thing I am missing?

  • At 9:44 p.m., Blogger Labris said…


    Dude, take a closer look: the first shot is a simulated blowjob and the second ("I Want You All Over Me") is a post-bukkake pose-down.

    It bugs me not so much because it's head and shoulders beyond most ads in terms of the hypersexual imagery, but because it's a particularly submissive kind of female sexuality shown here. Plus &mdash and here's my real beef &mdash it's Gwen Stefani. A hugely popular pop-music artist who developed her success largely by trading on an athletic, aggressive girl-power image.

    Granted she's never exactly been a feminist icon or anything, but she was a Debbie Harry-esque powerhouse, expressing sexual energy, control and a fierce independence. Even as she's evacuated more and more of these elements from her stage persona and music videos (as she's enjoyed increasing mainstream success), she's replaced them with a certain kind of post-Madonna "doing my own thing, my own way" kind of vibe.

    This kind of ad totally undermines so much of that carefully-constructed identity and reduces her image to just one more manufactured blond jizz target.

    Finally, I realize that in an ocean of misogyny, degradation and sexual reductionism, this ad is just one more drop of foul water. It still really bugged me.


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